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Google Knowledge Panels: A Secret, Powerful SEO Tool That’s Not Just for Celebrities
We all know that the Google Knowledge Graph is a massive collection of entities and information about those entities. It’s common SEO practice to manage business entities, but what about the entities that aren’t businesses? People, podcasts, books, and so much more.
Something needs to feed the Google Knowledge Graph information about the entities your own and manage – so why not you? When you give the Google Knowledge Graph what it wants, it rewards you with a Google Knowledge Panel – a collection of information about the entity that you manage. You’re the expert when it comes to yourself and your entities – now it’s time to help Google understand that.
WHAT YOU WILL LEARN
- What a Google Knowledge Panel Is
- Why You Want a Google Knowledge Panel
- How to Trigger a Google Knowledge Panel
- How to Claim a Google Knowledge Panel
BIO
Jennifer Stowers is a professional writer, published author, and has been in the content, website, and SEO industry for over ten years. In 2021 she left her corporate day job to dive deeper into SEO and help others reach their small business goals.
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