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Eric Schwartzman - Agency Fast Track 2025 - impact Coach

ERIC SCHWARTZMAN

Impact Coach

SESSION TITLE

SEO-Driven Content Marketing: From Zero to $500K

In this session, I’ll walk you step-by-step through three SEO-focused content marketing campaigns that achieved impressive results, including one that took a business from zero to $500K in 10 months and another that secured media coverage in Business Insider and the San Francisco Chronicle.

You’ll learn how to identify content gaps, leverage public data, and structure content to dominate organic search and attract backlinks from top-tier media outlets. This is not theory—these are real-world strategies designed to help SEOs bridge the gap between technical optimization and content that earns both rankings and revenue.

WHAT YOU WILL LEARN

  • How to Find Content Gaps That Drive Organic Traffic. Learn to identify untapped opportunities where your content can rank and outperform competitors by addressing what your audience really needs.
  • Transform Public Data into High-Authority, Link-Worthy Content – Discover the process for gathering, cleaning, and visualizing public data to create original content that earns backlinks and media placements.
  • SEO Meets Media: Pitching for Backlinks from Authoritative Sites – Master the art of pitching SEO-optimized, newsworthy content to influential media outlets—and why starting with top-tier publications can create a snowball effect for rankings and visibility.

BIO

I help clients build visibility and credibility through in organic digital channels. I am an author, SEO consultant, and content marketing strategist with expertise in e-commerce SEO, enterprise SEO, B2B SEO, and Local SEO.

I lead SEO initiatives that align with business goals, boosting web traffic and ecommerce revenue. I have a proven track record in developing innovative search campaigns that increase organic rankings and unique website visitors.

My career is marked by a deep understanding of the evolving digital landscape and the ability to demystify complex technical concepts for diverse audiences. I have extensive experience in both agency and client-side SEO and excel in leading teams and managing large-scale projects.

I am also proficient in SEO tools and analytics platforms, and am well-versed in the creation of content that is likely to appeal to search engine algorithms and ranking factors. I am enthusiastic about leveraging my skills to develop and implement effective SEO strategies that align with overarching marketing and business objectives.

My background is in public relations, so I also have extensive experience in media relations, corporate communications, brand journalism, internal communications, reputation management, integrated marketing communications, and investor relations.

I am the author of two best-selling books covering SEO, a frequent speaker at industry conferences, an award-winning podcaster, and have contributed articles to AdWeek, TechCrunch, Fast Company, VentureBeat, and MarketingProfs.

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