JEREMY NOETZELMAN
Impact Coach
SESSION TITLE
The Press Release Playbook: What Actually Works & Avoiding Common Pitfalls
Do press releases still work for SEO?” We will provide the definitive answer backed by our experience serving thousands of agencies and almost 20,000 unique brands. Our tracking of over 23 million press release placements shows exactly what works, what doesn’t, and the three most common mistakes people make when using press releases for SEO.
You’ll learn the practical strategies our most successful agencies use – from release frequency and content approaches that get pickup, to technical optimizations that drive rankings. We’ll also cover how to automate your press release workflow to make it profitable at scale. No hype or theory, just proven approaches backed by our 15 years of experience in the SEO industry.
WHAT YOU WILL LEARN
- Why Press Releases Still Matter in 2025
- Three Most Common Press Release SEO Mistakes (And How to Avoid Them)
- Building Fast SEO Wins
- Client Retention Strategies
- Technical Optimization
BIO
Jeremy is the co-founder of PressAdvantage, with decades of experience in the PR world. He is also an Agency Fast Track 2025 Gold Sponsor.