Schedule

VIP & COACHES MEET & GREET
We’ll start in the EVENT CENTER MAIN HALL where you can introduce yourself to those you don’t know and say hi to those you do. Mingle, check out the conference center and let us know if you have any issues.

ICE BREAKER – ORIGIN STORY
We’ll start the day with fun and networking. Lisa will give you instructions for the activity. Get ready to meet some amazing Impact Coaches and other VIPs as you get to know each other and get warmed up for a fun, interactive day of sharing.

LUNCH & NETWORKING

TEAM CHALLENGE – SEO STRATEGY HACKATHON
Go to your assigned room for the Team Challenge session, where you will have 20 minutes to create your strategy and prepare a 5 min (or less) presentation. You will receive instructions when you get to your assigned room. Judges will be chosen to vote on the winning strategy. 

POWER CONNECT – ACCOMPLISHMENT SCAVENGER HUNT
We will break everyone up into EQUAL groups. Each group will be given a list of questions for their scavenger hunt. The team with the most points wins. Is winning the goal or simply getting to know each other. You decide. When finished, we will share some of the results!

VIP DAY WRAP-UP
Lisa will close VIP day with some take-aways from the day, plus get you ready for the general session opening Virtual Cocktail Party.

MEET & GREET – WELCOME TO THE GENERAL CONFERENCE

CONTENT:  How to Create Link Bait Articles (and Go Viral Whenever You Want)

Social signals can be a huge addition to any SEO campaign. But… when social media goes viral, well, that just ramps things up a notch. Come learn how Kari, from The Content Factory creates viral campaigns.

SEO:  Build a Strong SEO Foundation: What do I do first?

SEO is often seen as a sprawling checklist of tasks, but the truth is that not all tasks are created equal — or effective — when tackled in the wrong order. In this session, we’ll explore the critical importance of sequencing in SEO. By understanding the “order of operations”, you’ll stop spinning your wheels and getting nowhere.

LUNCH & NETWORKING

CONTENT/SEO:  SEO-Driven Content Marketing: From Zero to $500K

In this session, Eric will walk you step-by-step through three SEO-focused content marketing campaigns that achieved impressive results, including one that took a business from zero to $500K in 10 months.

NETWORKING INTERACTIVE ACTIVITY – WOULD YOU RATHER?
Start in the MAIN HALL. You will be assigned a room. Go to your assigned room for the Activity. You will get your instructions in that room and meet some amazing Impact Coaches and people. 

SALES/LEAD GEN:  Qualify, Retain, and Thrive: An In-Depth Medical Spa SEO Case Study

Retaining SEO clients begins with identifying prospects who value long-term partnerships and understanding their specific needs to ensure your offerings align with their goals. By moving away from traditional SEO sales approaches, which often fail to set proper expectations, you can reduce cancellations and foster stronger relationships.

NETWORKING ACTIVITIES & VIRTUAL DRINKS

NETWORKING

SOCIAL MEDIA:  Master Facebook to Skyrocket Audience Selling Marketing Services

Discover how to skyrocket your social media into a powerful tool for growth with minimal effort with proven daily activities and strategic insights designed to amplify your online presence.

SEO:  SEO AMA with Clint: A Q&A About SEO, Schema, Backlinks & More

In this session, Clint is going to answer YOUR questions about SEO topic. Form schema, to backlinks, bring the tough questions to get an industry icon’s perspective. Nothing is off-limits and everyone can participate.

LUNCH & NETWORKING

SALES/CLOSING:  Lights, Camera, Connection: Mastering On-Camera Presence to Win Clients

Learn how Paul Andre de Vera creates a professional setup that leaves a lasting impression and helps him close more deals.

NETWORKING INTERACTIVE ACTIVITY – MURDER MYSTERY
Start in the MAIN HALL. You will be assigned a room. Go to your assigned room for the Activity. You will get your instructions in that room and meet some amazing Impact Coaches and people. Have fun and yes, there will be bragging rights!

SCALING:  80/20 Your Tech Stack – Slash Costs Without Losing Productivity

Want to slash your software costs by 80% while keeping 100% of the productivity? Here’s the dirty little secret about your tech stack: You’re probably paying for tools you barely use.

NETWORKING ACTIVITIES & VIRTUAL DRINKS

NETWORKING

SEO: 7 Mistakes That Skew Your Traffic Drop Diagnosis—and How to Avoid Them

Olga will be sharing the seven most serious (and common) mistakes SEOs make when diagnosing traffic and ranking drops. These pitfalls can skew your analysis and lead you to draw incorrect conclusions in your SEO strategy.

LEAD GEN / SALES: Unlock Your Agency with Client Acquisition

in this session, strengthen client acquisition, helping agency owners streamline and optimize their approach to gaining new clients. Improve lead generation, refine sales funnels, and build sustainable, long-term relationships with clients.

LUNCH & NETWORKING

CUSTOMERS: Improving Client Experiences & Reducing Communication Fatigue: Strategies, Tips & Tricks from the other side of Burn Out

Details coming soon!

NETWORKING INTERACTIVE ACTIVITY – RIDDLE RELAY
Start in the MAIN HALL. You will be assigned a room. Go to your assigned room for the Activity. You will get your instructions in that room and meet some amazing Impact Coaches and people. Have fun and yes, there will be bragging rights!

We all know that the Google Knowledge Graph is a massive collection of entities and information about those entities. It’s common SEO practice to manage business entities, but what about the entities that aren’t businesses? People, podcasts, books, and so much more.

NETWORKING ACTIVITIES & VIRTUAL DRINKS