Charles Taylor

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Migration Magic: Changing Your Site While Keeping Your SEO Traffic Intact

A website migration can often feel like navigating a minefield for your SEO—one wrong move, and your organic traffic can plummet. But it doesn’t have to be that way! In this session, you’ll learn how to turn a potentially disastrous migration into an opportunity for growth. Whether you’re updating a single URL, moving to a new CMS, or migrating to an entirely new domain, I’ll share the proven strategies, tools, and processes that can ensure your SEO not only survives but thrives after a migration.

You’ll walk away with actionable insights to protect your rankings, improve user experience, and set your site up for long-term success.

WHAT YOU WILL LEARN

Pre-Migration Planning:

• How migrations can go bad for SEO.
• The critical steps to take before your migration begins.

Leveraging the Migration for Growth:

• How a well-executed migration can improve search rankings, user experience, and business outcomes.
• Real-world examples of successful migrations and the lessons learned from them.

Executing the Migration:

• A step-by-step guide to handling redirects, URL changes, and technical configurations.
• Tools and techniques to ensure no detail is missed during the migration process.

Post-Migration Processes:

• How to monitor and validate your migration’s success.
• Strategies for identifying and addressing ranking or traffic drops early.

BIO

Since 2002 Charles Taylor has performed SEO in a number of verticals: legal services, eCommerce, telecommunications and news media. For the past decade he has focused his time as an in-house Enterprise SEO for employers like Lexis-Nexis, Verizon and now Fox Corporation. Charles has consistently demonstrated the ability to scale effective strategies and cutting-edge SEO techniques.
As the digital landscape continues to evolve and become more complicated, Charles constantly strives to stay at the forefront of SEO. He maintains a 4-pillar approach to SEO: incorporating technical expertise, content optimization, link building and strong user signals. His unique vision and insights have helped large organizations build an SEO CoE (Center of Excellence) to achieve sustainable organic growth.
Charles’ dedication to staying ahead of the curve, combined with a deep understanding of the intricacies of Enterprise SEO, ensures that he will continue to be driving results for years to come.