Olga Zarr

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7 Mistakes That Skew Your Traffic Drop Diagnosis—and How to Avoid Them

In this session, I’ll reveal the seven most serious (and common) mistakes SEOs make when diagnosing traffic and ranking drops. These pitfalls can skew your analysis and lead you to draw incorrect conclusions about what caused the decline—and ultimately prevent a successful recovery. While Google updates often play a role, they’re not always the only culprit.

WHAT YOU WILL LEARN

• The difference between a traffic drop and a ranking drop
• How to confirm—or rule out—a Google update
• Other key factors that can cause ranking or traffic declines
• Practical fixes for the most common ranking and traffic drop issues

BIO

I’m Olga Zarr, an independent SEO consultant with over 12 years of experience. SEO is both my passion and profession. I specialize in helping websites rank higher, grow organic traffic, and achieve measurable results.

I’ve worked with global brands like Procter & Gamble, IKEA, and LG, as well as small businesses and niche websites. My expertise includes technical SEO, content strategy, traffic recovery, on-page SEO, and lawyer SEO. I’m known for conducting in-depth, holistic SEO audits that uncover key opportunities for growth.

At SEOSLY, my boutique SEO consultancy, I focus on delivering impactful results with a holistic approach. Through my SEO Audit Mastery Course, I teach professionals how to perform expert SEO audits that drive results.

I’m regularly featured on platforms like Moz, Ahrefs, and SEJ. I also host the SEO Podcast, where I interview top industry experts, and send the SEO Coo Newsletter to over 10,000 subscribers every week.

SEO is more than rankings for me—it’s about creating meaningful, long-term results. Let’s make your website a success.