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SESSION TITLE
Lights, Camera, Connection: Mastering On-Camera Presence to Win Clients
Whether creating YouTube videos, hosting live streams, or meeting clients over video calls, you need to take advantage of a huge opportunity to impress and convert by optimizing your on-camera presence.
Learn how Paul Andre de Vera creates a professional setup that leaves a lasting impression and helps him close more deals.
He’ll also reveal the secrets to the perfect lighting, camera angles, and energy that make you look confident and approachable on screen, whether pitching to clients or building your personal brand.
Dre will walk you through actionable steps to enhance your on-camera presence, from setting up your space to mastering engagement, so you can instantly elevate your video meetings, content, and sales presentations.
WHAT YOU WILL LEARN
- Building the Perfect On-Camera Setup
- Mastering Lighting and Angles
- On-Camera Presence and Engagement
- Organic & Paid Video Marketing
BIO
Paul Andre de Vera, aka Dre, is an award-winning digital marketer with over 20 years of expertise in SEO, content strategy, and personal branding. As the host of the popular SEO Video Show, Dre interviews top industry experts, uncovering actionable insights that help businesses gain a competitive edge in the digital landscape. Formerly, he was the SEO lead at SAP, Anaplan, and Workday, responsible for driving over $500M in annual revenue through SEO & PPC marketing. He is currently the SEO Content Strategy Lead Consultant at Stripe, where he develops innovative strategies that drive growth and enhance user experience.
Passionate about helping businesses grow, Dre specializes in creating fresh, Google-loved content using live video. He believes live streaming is the key to building trust, authority, and meaningful connections and has contributed the importance of video to Majestic’s SEO book for the past four editions. His strategies have been featured in many digital publications, including Wix and Similarweb. His tactics consistently help clients rank on page one of Google while leveraging personal branding to attract more opportunities.
When Dre isn’t producing content or consulting clients, he enjoys cruising scenic SF Bay Area and Napa Valley CA routes in his Polaris Slingshot, a new form of meditation that inspires creativity and focus while looking for the next great place to devour a delicious rib-eye steak and occasionally sips a glass of whiskey.
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